Showing posts with label GAMES. Show all posts
Showing posts with label GAMES. Show all posts

Tuesday, April 8, 2014

Simple way to improve your App in App store, App Marketing Techniques

What is App store optimization (ASO)?

When we improve visibility of a mobile app in app store it’s called ASO (App store optimization). It’s a process of getting higher rank in search results and top charts rankings will drive more downloads for an app. App store optimization is closely related to search engine optimization. The field is quickly becoming an important driver of app downloads for marketers; methods for App Store Optimization are beginning to be more widespread. ASO can be distinct into three parts: (i) finding the right keywords, (ii) ranking highly for those keywords, and (iii) converting visitors into users. On the other hand, ASO is not limited to keyword related tactics only; it actually involves all meta data available and accessible in the app stores, like icons, screenshots, description and update texts and others.


Main Goals of ASO:

1.       Being found better by users in the app stores
2.       Rank higher compared to competitors
3.       Rank higher for specific keywords
4.       Rank higher in Google´s semantic search for applications

Why is ASO important for your App Store?

ASO is your secret weapon. It’s the most used method for discovering and downloading new apps. If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

Tips for improving your ASO

On-Page Optimization
1.       App Title: Make sure the app title clearly describes the app and what it does, but keep it short. I have seen many app titles that are too long and get truncated. As we know, this kills user experience.
2.       App Description: People using cell phones are not viewing it on their desktop monitors, so time is of the essence. Make every word in your description count.
3.       App Logo: This is a great way you can creatively express what your app does. Consider hiring a professional to create a stunning app logo. Get inspiration from the large brands like Facebook, LinkedIn, or Amazon. This part should not be overlooked.
4.       App Screenshot: Make sure you have clear and detailed screenshots of your app and highlight all the best parts of your app with multiple screen shots.
5.       Category: Make sure you categorize your app appropriately. A lot of searchers jump straight into specific categories if they are looking for something. Apple also allows a secondary category in the event your app fits into two categories, but always treats the primary app as your most important category.
6.       Keywords: Quality should trump quantity here. Stay away from questionable techniques such as using a competitor’s brand name. Apple also recommends using unique keywords over highly generic ones. Make strategic use of your keyword selection.

Off-Page Optimization
1. App Reviews: This is an extremely important part of ASO in terms of conversion. Searchers will always download apps that have positive reviews. Sometimes reviews reveal a great deal of information about the app that may convert a potential searcher. Make sure your app has a sufficient amount of detailed and genuine reviews.
           2. App Ratings: This is another great conversion factor. People will almost always download an app that has a high percentage of positive ratings. Make sure you develop a great app, so that users can leave a great rating.

 To be continue

Friday, January 17, 2014

Run Android Apps On Windows and Mac With Bluestacks

BlueStacks App Player lets you run mobile apps fast and fullscreen on Windows and Mac like Angry Birds Star Wars, Flipboard, Zynga Poker and Instagram fullscreen.

What is BlueStacks?

Bluestacks is a Silicon Valley-based software company that produces BlueStacks App Player and BlueStacks Cloud Connect. Both products are designed to enable Android applications to run on Windows PCs, Macintosh (Mac) computers and Windows tablets

How Does BlueStacks App Player Work?

Its App Player software can run Android apps designed for a mobile phone on most computers, allowing players to experience the game on a larger display. Once installed on a PC or Mac, the software lets users operate games and other apps with their mouse, touchpad, or microphone. With BlueStacks' software, people can take apps from their Android devices and send them via a piece of software downloaded on to their device called Cloud Connect directly to the BlueStacks player on a Windows PC.

When a user goes through this simple procedure, Android apps just show up in the BlueStacks Player on Windows. Like magic, they run on Windows as is, in full screen, with no performance degradation. That means software written for Android, such as Pulse and Flipboard, can now run on your Windows PC and be tied to the data layer of your Android version, too.
Source: BlueStacks 

Tuesday, December 3, 2013

Sony's PlayStation 4 sales reach 2.1 million units

Summary: Sony's PlayStation 4 has hit another important milestone, it now Serving 2.1 Million Users Worldwide

Sony on Tuesday announced that global PlayStation 4 sales have reached 2.1 million units worldwide. The company was quick to point out that the tally includes actual sales to consumers and not merely shipments into the retail channel.

Andrew House, President and Group CEO, Sony Computer Entertainment Inc. said that it has been the best launch in PlayStation history. He added that “Demand remains incredibly strong and continues to overwhelm the supply worldwide, but we are diligently working to meet those growing demands and to deliver additional PS4 units to our retail partners throughout the holiday season”.

The InfoScout console sales charts break down like this: