Wednesday, July 16, 2014

12 Tips for App Store Improvement (improve your search performance)

Apps are getting more competitive in App Store, because every day thousand of new apps inaugurate in App Store. There is no way to improve your app store using ASO techniques. Check out the tips below that will help you to optimize the App store and improve your search performance

  1. Focus on natural incorporation of keywords in the title and description data
  2. Use conversion optimization techniques and push notifications to ensure more prolific usage of the  application 
  3. Keep the application “top of mind” through email and social media integration. Give your users a great reason to share, like, and follow.
  4. Offer heavy users the opportunity to review the app. A simple push with the opportunity to rate can give your ambassadors a platform to evangelize the product
  5. Try traditional PR to improve download rates and a bevy of quality content regarding the site
  6. Use event tracking and some iteration of “last state” tracking to prevent users from bouncing
  7. Use open graph (wisely!) to help spread the word.
  8. Make an absolutely killer app.
  9. Make sure you put some effort into creating a professional and eye-catching App Icon.
  10. Adding screen shots and a video ad to your app store page.
  11. Choose your app name carefully. 
  12. Track Events & Actions.  

Tuesday, April 8, 2014

Simple way to improve your App in App store, App Marketing Techniques

What is App store optimization (ASO)?

When we improve visibility of a mobile app in app store it’s called ASO (App store optimization). It’s a process of getting higher rank in search results and top charts rankings will drive more downloads for an app. App store optimization is closely related to search engine optimization. The field is quickly becoming an important driver of app downloads for marketers; methods for App Store Optimization are beginning to be more widespread. ASO can be distinct into three parts: (i) finding the right keywords, (ii) ranking highly for those keywords, and (iii) converting visitors into users. On the other hand, ASO is not limited to keyword related tactics only; it actually involves all meta data available and accessible in the app stores, like icons, screenshots, description and update texts and others.


Main Goals of ASO:

1.       Being found better by users in the app stores
2.       Rank higher compared to competitors
3.       Rank higher for specific keywords
4.       Rank higher in Google´s semantic search for applications

Why is ASO important for your App Store?

ASO is your secret weapon. It’s the most used method for discovering and downloading new apps. If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

Tips for improving your ASO

On-Page Optimization
1.       App Title: Make sure the app title clearly describes the app and what it does, but keep it short. I have seen many app titles that are too long and get truncated. As we know, this kills user experience.
2.       App Description: People using cell phones are not viewing it on their desktop monitors, so time is of the essence. Make every word in your description count.
3.       App Logo: This is a great way you can creatively express what your app does. Consider hiring a professional to create a stunning app logo. Get inspiration from the large brands like Facebook, LinkedIn, or Amazon. This part should not be overlooked.
4.       App Screenshot: Make sure you have clear and detailed screenshots of your app and highlight all the best parts of your app with multiple screen shots.
5.       Category: Make sure you categorize your app appropriately. A lot of searchers jump straight into specific categories if they are looking for something. Apple also allows a secondary category in the event your app fits into two categories, but always treats the primary app as your most important category.
6.       Keywords: Quality should trump quantity here. Stay away from questionable techniques such as using a competitor’s brand name. Apple also recommends using unique keywords over highly generic ones. Make strategic use of your keyword selection.

Off-Page Optimization
1. App Reviews: This is an extremely important part of ASO in terms of conversion. Searchers will always download apps that have positive reviews. Sometimes reviews reveal a great deal of information about the app that may convert a potential searcher. Make sure your app has a sufficient amount of detailed and genuine reviews.
           2. App Ratings: This is another great conversion factor. People will almost always download an app that has a high percentage of positive ratings. Make sure you develop a great app, so that users can leave a great rating.

 To be continue

Friday, March 7, 2014

Google Publisher Free Plugin for Wordpress sites

Google’s official plugin which adds new functionality to publishers’ WordPress websites. Google Publisher Plugin enables users to easily use Google's products - including AdSense and Webmaster Tools. This is a beta release version 0.1 .0, wordpress version requires: 3.0.0 or higher and compatible up to: 3.8.1. Adding AdSense ads usually requires you to generate snippets in AdSense and paste these into your site, or to manually edit PHP files. This plugin lets you place AdSense ads using a simple point-and-click UI.

This first version of the Google Publisher Plugin currently supports two Google products:

  1. Google AdSense: Earn money by placing ads on your website. The plugin links your WordPress site to your AdSense account and makes it easier to place ads on your site -- without needing to manually modify any HTML code.
  2. Google Webmaster Tools: Webmaster Tools provides you with detailed reports about your pages' visibility on Google. The plugin allows you to verify your site on Webmaster Tools with just one click.

How to install? 

It’s as same as others wordpress plugin, however follow 3 steps to complete installation process
Step-1: Download the plugin and place it in your '/wp-content/plugins/' directory.
Step-2: Unzip the plugin in the '/wp-content/plugins/' directory.
Step-3: Activate the plugin through the 'Plugins' menu in WordPress.

Friday, February 21, 2014

"Pixabay" Download Free HD Images and Share Your Own Photos

The use of HD photos increase dramatically in this digital world. Everyday lots of people search HD pictures for their needs but we can’t find so many website for free download. Pixabay is a great source of free images, where anyone can download and share one’s photo.
Pixabay download free hd images

What is Pixabay?

It is an international community for sharing quality public domain images. The website was first developed in Germany by Hans Braxmeier and Simon Steinberger. In February 2013, Pixabay offered around 80.000 free photos and vector graphics, contributed by photographers and illustrators of its community.

Why does Pixabay exceptional work?

The photographers and the owners of “Pixabay” share their exceptional work for free. Free of cost and free of copyright. So, with care, you can use most Pixabay photos in any way you wish, for private and commercial use. This is an incredible gift, because buying images for a large website can really chew up the dollars.

Wordpress user can use Pixabay plugin

Pixabay Images is a free WordPress plugin that lets you pick photos and cliparts from Pixabay and insert them quickly into your blog posts. Once you've activated the plugin you'll be able to search, edit, and insert images from Pixabay conveniently inside your WordPress content editor.
Download Pixabay wordpress plugin

How to Use Pixabay to Download Free HD Images

Pixabay hosts high superiority public domain images. You can explore on Pixabay by using keywords or you can simply browse through the library of images. Pixabay is an ad-supported site so when you search for images a set of sponsored Shutterstock images appears at the top of the results much like when some Google search results display ads before the authentic results. When you find a Pixabay image you can download it in the size that suits your needs. Registered users do not have to enter a captcha code to download images. Users who do not register can download images, but they do have to enter a captcha code before downloading each picture.

Thursday, February 20, 2014

"Supersmoker Bluetooth" e-cigarette with bluetooth phone function!

Supersmoker Bluetooth world’s first e-cigarette that can be used to make calls and receive via Bluetooth and play music via the built-in microphone! It has electronic bluetooth functionality. When you're connected to a phone, you can make and receive calls on the e-cigarette while you are smoking! Or listen to your favorite tracks from your phone via the e-cigarette with built-in speaker!

  Let's see the YouTube video

Supersmoker Bluetooth is available now at a price of €79,95 (£66).