Thursday, February 20, 2014

eBay Inc. Acquires PhiSix, A Computer Graphics Company

eBay Inc. announced it has acquired PhiSix, a computer graphics company that creates 3D models of clothing from photos, pattern files and other sources and simulates the behavior of the garments.  PhiSix’s technology has exciting possibilities – both online and offline – as it allows consumers to see how clothes fit, look and move in different environments without actually having to try them on. Financial terms were not disclosed


PhiSix’s technology enables consumers to understand the fit and movement of clothes in an online shopping environment,” said Steve Yankovich, vice president of Innovation and New Ventures of eBay Inc. “Consumers can experience the merchandise in a more efficient and impactful way, which we believe will drive sales for retailers and create a delightful experience for shoppers.”

PhiSix’s innovative technology can help solve one of the common problems online shoppers face – fit and look.  With a virtual fitting room enabled by PhiSix technology, shoppers can determine fit with physically accurate simulations of the garments. The technology is able to recommend a size for the user’s body based on basic measurement inputs.  All of this points to an immersive shopping experience that enables consumers to try on clothes virtually before buying online, which the company believes will reduce returns and enhance the overall shopping experience.  PhiSix technology may be utilized for omni-channel commerce so users can shop anytime, anywhere, from any device.

Source: eBay Inc. Acquires PhiSix