Wednesday, August 28, 2013

Apple snaps up AlgoTrim, a data compression startup

Summary: Apple acquires Swedish codec and compression algorithm maker AlgoTrim.

According to a new report by Swedish emerging industry news service Rapidus, Apple has acquired AlgoTrim, a Swedish company specialising in compression technologies to optimise memory handling in mobile devices. AlgoTrim develops advanced solutions for mobile devices within the fields of data compression, mobile imaging and video, and computer graphics.

AlgoTrim was founded in 2005 by Anders Berglund, Anders Holtsberg and Martin Lindberg, and according to the report, Holstberg recently moved to California, near Apple's headquarters. While confirming to Rapidus he now works for Apple, Holstberg declined to comment on the acquisition to the publication.
According to AlgoTrim's website, its imaging codecs are used in Google's Gallery app while other compression technology is used to compress firmware updates in some Android devices.

It also has several image codecs to for JPEG, PNG, GIF and BMP files in addition to other imaging solutions for "modern computational photography". The company's products are based on a patented lossless compression method that is used for compressing processor instructions.


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