Friday, August 23, 2013

Another Mapping App Embark Acquires by Apple Inc.

Apple has purchased a small mapping company Embark Inc. that offers mass transit information, another in a long line of mapping-related acquisitions aimed at improving the Maps app it released for the iPhone last year to universal disdain.

Apple has confirmed to various news sites that it has purchased San Francisco startup Embark, the acquisition was first reported on JessicaLessin.com.


Embark, founded in 2011, builds apps for mobile devices powered by Android and Apple’s iOS with information about transit systems in about half a dozen U.S. cities such as New York, San Francisco and Chicago. Its iOS apps are still available for download, but its Android apps aren’t, according to our checks.



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