Summary: Adobe today launched its modernized social marketing platform.
With this release, Adobe Social is now featuring social predictive publishing
capabilities, a new mobile interface, streamlined reporting, better collaboration,
plus integrations with Flickr, Foursquare, Instagram, and LinkedIn.
Adobe Social
has added four new social networks supported by its platform. These embrace
Foursquare, Instagram, Flickr, and LinkedIn. Now, content from these networks
can be pulled into Adobe Social enabling users to listen to what their
community is saying, where they’ve been checking in, photos that have been
uploaded, and more.
With Foursquare, Adobe has
tapped into the location-based social network’s firehose, thanks to its
relationship with Gnip. Marketers can examine the patterns in check-ins, look
at the competition, and see how their marketing campaigns can take benefit of
where a particular customer is.
In addition, marketers can now
post content directly to their LinkedIn company pages and groups in the hope of
bolstering its professional community. Adobe believes by doing so, brands can
be better in tune with not only consumers, but also addressing the enterprise.
All of these updates are
available starting today, with the exception of LinkedIn. Adobe says that the
social network’s integration is on a limited beta release with general
availability expected later this year. No pricing changes have been made as a
result of these new features.
Source: Adobe
Social
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