Thursday, July 18, 2013

Adobe Marketing Cloud "Adobe Social" update feature

Summary: Adobe today launched its modernized social marketing platform. With this release, Adobe Social is now featuring social predictive publishing capabilities, a new mobile interface, streamlined reporting, better collaboration, plus integrations with Flickr, Foursquare, Instagram, and LinkedIn.

Adobe Social has added four new social networks supported by its platform. These embrace Foursquare, Instagram, Flickr, and LinkedIn. Now, content from these networks can be pulled into Adobe Social enabling users to listen to what their community is saying, where they’ve been checking in, photos that have been uploaded, and more.

With Foursquare, Adobe has tapped into the location-based social network’s firehose, thanks to its relationship with Gnip. Marketers can examine the patterns in check-ins, look at the competition, and see how their marketing campaigns can take benefit of where a particular customer is.

In addition, marketers can now post content directly to their LinkedIn company pages and groups in the hope of bolstering its professional community. Adobe believes by doing so, brands can be better in tune with not only consumers, but also addressing the enterprise.

All of these updates are available starting today, with the exception of LinkedIn. Adobe says that the social network’s integration is on a limited beta release with general availability expected later this year. No pricing changes have been made as a result of these new features.


Source: Adobe Social

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