Facebook is taking new steps
to boost its engagement on mobile and tap into the growing gaming market,
announcing Tuesday that it has launched a new mobile games publishing platform
for developers.
Mobile Game Publishing
According to social
network page Facebook's new pilot program is aims “to help small and
medium-sized developers take their mobile games global. Through the program, we
will work with select game developers and provide promotional support for their
games in placements across our mobile apps.”
Launching a game on Facebook’s
mobile platform, the social network noted, gives developers a chance to reach
around 800 million monthly mobile users. The company has recruited Dan Morris,
formerly of Electronic Arts and DeNA, to lead its mobile games partnership
team. Facebook will "promote a game across a variety of channels" and
then "share in the success of those games by participating in the revenue
share," Morris says.
Facebook also announced the
first 10 developer participants in the program. They are
·
5th Planet,
Dawn of the Dragons
·
Brainbow Dr.
Newton: The Great Brain Adventure
·
Certain Affinity, Age of Booty: Tactics
·
Dragonplay, Live
Hold'Em
·
Gameloft, Kingdoms
& Lords
·
KiwiGames Shipwrecked
·
Outplay Entertainment, Monster Legacy
·
Space Ape,
Samurai Siege
·
WeMade Entertainment, WIND Runner
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