What is App store optimization (ASO)?
When we improve visibility of
a mobile app in app store it’s
called ASO (App store optimization). It’s a process of getting higher rank in
search results and top charts rankings will drive more downloads for an app. App store optimization is closely related to search engine optimization. The field
is quickly becoming an important driver of app downloads for marketers; methods
for App Store Optimization are beginning to be more widespread. ASO can be distinct into three parts: (i)
finding the right keywords, (ii) ranking highly for those keywords, and (iii)
converting visitors into users. On the other hand, ASO is not limited to
keyword related tactics only; it actually involves all meta data available and accessible in the app stores, like icons,
screenshots, description and update texts and others.
Main Goals of ASO:
1. Being
found better by users in the app stores
2. Rank
higher compared to competitors
3. Rank
higher for specific keywords
4. Rank
higher in Google´s semantic search for applications
Why is ASO important for your App Store?
ASO is your secret weapon. It’s
the most used method for discovering and downloading new apps. If you’re not
using ASO to increase your app’s search ranking, you’re missing out on the
largest discovery channel available to your app. Spend time every week
improving your ASO, and you will meaningfully impact your app’s ranking and
overall success.
Tips for improving your ASO
On-Page Optimization
1. App Title: Make sure the app title
clearly describes the app and what it does, but keep it short. I have seen many
app titles that are too long and get truncated. As we know, this kills user
experience.
2. App Description: People using cell
phones are not viewing it on their desktop monitors, so time is of the essence.
Make every word in your description count.
3. App Logo: This is a great way you can
creatively express what your app does. Consider hiring a professional to create
a stunning app logo. Get inspiration from the large brands like Facebook,
LinkedIn, or Amazon. This part should not be overlooked.
4. App Screenshot: Make sure you have
clear and detailed screenshots of your app and highlight all the best parts of
your app with multiple screen shots.
5. Category: Make sure you categorize your
app appropriately. A lot of searchers jump straight into specific categories if
they are looking for something. Apple also allows a secondary category in the
event your app fits into two categories, but always treats the primary app as
your most important category.
6. Keywords: Quality should trump quantity
here. Stay away from questionable techniques such as using a competitor’s brand
name. Apple also recommends using unique keywords over highly generic ones.
Make strategic use of your keyword selection.
Off-Page Optimization
1. App Reviews: This is an extremely
important part of ASO in terms of conversion. Searchers will always download
apps that have positive reviews. Sometimes reviews reveal a great deal of
information about the app that may convert a potential searcher. Make sure your
app has a sufficient amount of detailed and genuine reviews.
2.
App
Ratings:
This is another great conversion factor. People will almost always download an
app that has a high percentage of positive ratings. Make sure you develop a
great app, so that users can leave a great rating.
To be continue
